IHI In the News
The role of mobile in marketing automation has become what social media was to the business landscape a decade ago.
Recently, NativeMobile caught up with digital marketing expert Uzair Dada, the well-respected CEO of Iron Horse Interactive, for an exclusive interview about the rise of digital advertising, marketing's growing dependence on the mobile challenge, and how marketing automation continues to evolve.
Perhaps no marketing category has experienced a more transformational year than the channel marketing space. More than 90 percent of all marketers have indicated that they intend to either increase or maintain their channel marketing budgets over the next year.
Whether you're running marketing for a global enterprise, managing a regional sales team, or running a small business, marketing automation and CRM platforms have become the lifeblood for your business. Adoption of marketing automation and CRM technologies is expected to experience double-