IHI In the News
Whether you're running marketing for a global enterprise, managing a regional sales team, or running a small business, marketing automation and CRM platforms have become the lifeblood for your business. Adoption of marketing automation and CRM technologies is expected to experience double-
The New Year brings new resolutions. Many of us welcomed 2013 fully committed to finding happiness, a soul mate, a convenient gym, or that dream job. I'm probably not qualified to comment on your love life, and I know better than to discuss those unwanted pounds you may have packed on over the holidays.
Think back to the last time you walked into a travel agency or called an airline directly to make a reservation. It's probably been awhile.
"If you dissect the pain point for most marketers," says Uzair Dada, founder and CEO of Iron Horse Interactive, a multichannel marketing company based in San Ramon, Calif., "they go to an event or a trade show and hope to generate more business, more leads, or more awareness.