IHI In the News

How Mobile is Now Central to Digital Advertising, Marketing

Recently, NativeMobile caught up with digital marketing expert Uzair Dada, the well-respected CEO of Iron Horse Interactive, for an exclusive interview about the rise of digital advertising, marketing's growing dependence on the mobile challenge, and how marketing automation continues to evolve.

Four Must-Do's to Become a Channel Marketing Champ

Perhaps no marketing category has experienced a more transformational year than the channel marketing space. More than 90 percent of all marketers have indicated that they intend to either increase or maintain their channel marketing budgets over the next year.

Stay Ahead of the Marketing Automation Curve: 5 Trends to Follow

Whether you're running marketing for a global enterprise, managing a regional sales team, or running a small business, marketing automation and CRM platforms have become the lifeblood for your business. Adoption of marketing automation and CRM technologies is expected to experience double-

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