IHI In the News

Maximizing Mobile in Marketing Automation: 4 Best Practices on Getting to the Head of the Line

The role of mobile in marketing automation has become what social media was to the business landscape a decade ago.

How Mobile is Now Central to Digital Advertising, Marketing

Recently, NativeMobile caught up with digital marketing expert Uzair Dada, the well-respected CEO of Iron Horse Interactive, for an exclusive interview about the rise of digital advertising, marketing's growing dependence on the mobile challenge, and how marketing automation continues to evolve.

Four Must-Do's to Become a Channel Marketing Champ

Perhaps no marketing category has experienced a more transformational year than the channel marketing space. More than 90 percent of all marketers have indicated that they intend to either increase or maintain their channel marketing budgets over the next year.

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