About Iron Horse Interactive
Iron Horse Interactive® (IHI) is a demand generation solutions company combining channel marketing and direct marketing expertise and technologies to deliver scalable revenue-driving programs for enterprises. IHI's combination of sales and marketing expertise, proprietary sales tools, and eco-system relationships across the CRM and marketing automation space helps enterprises increase demand for products and services by reaching their prospects anywhere, and giving them full end-to-end visibility on their go-to-market channel and direct marketing programs.
In today's environment marketers demand a partner that knows a lot more than just "marketing campaign execution". They need a partner who will help them build global demand gen capabilities that cross over sales, marketing, and IT. They need a partner who will help their internal sales and marketing staff make the jump to the next level, taking advantage of new capabilities; a partner that can build and manage a global demand center incorporating internal staff, external agencies, and SI partners; a partner that can advise and manage a governance model to make change lasting and quantifiable.
The reality is only few have the integrated tools and understanding of the demand gen lifecycle to get the job done.
IHI is your partner who knows how to optimize demand gen efforts and do so in a fully scalable, integrated and predictable way.
We have the expertise, relationships, methodology and tools enterprises need to drive demand and generate revenue for their products.
IHI is not just a direct marketing partner for our enterprise customers. We are an extension of their global teams in every sense.
In today's highly competitive global business environment, selling with partners is a key ingredient of enterprise sales strategy. This includes working with Reseller partners, Software partners, SI partners, Agency partners, Hardware partners, OEM partners, and so on.
However, marketers continue to treat their channel marketing strategy with a "band aid" approach. Partners aren't in sync and working toward the same goal of helping the marketer truly achieve what they're looking for; a scalable way to co-market with partners and deliver revenue-driving results for their products.
IHI sits squarely in the center of your channel marketing lifecycle, bringing together a framework for effective channel marketing programs with partners that help enterprises leverage their existing tools and extend them using Marketing Automation and CRM technologies at the core. This includes partner matchmaking strategy and tools, partner lead routing, end-to-end partner co-selling methodology and more. IHI has the relationships, expertise, and tools enterprises need to take their channel marketing programs to the next level.
IHI is not just a channel marketing partner for our enterprise customers. We are an extension of their global channel marketing teams in every sense.